Ben Horrigan is a freelance video producer with six years' experience producing digital content for the BBC. In this master-class you'll learn why your business or organisation needs video content, and how you can create it yourself on little or no budget.
We all know that social media is one of the most effective forms of marketing available. When your potential customers are scrolling through their news feeds, the thing that's going to grab their attention- and satisfy those pesky algorithms - is video content. But on a limited marketing budget, how can you create decent video?
In this free workshop, you'll explore:
Why video content is so essential
Some examples of effective video marketing
How to shoot and edit with your phone
Best practices for each of the main platforms
Some quick wins to kick-start your new video strategy