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Words at Work: Copywriting Conference 2019

  • Barbican Centre Silk Street London, England, EC2Y United Kingdom (map)

The Copywriting Conference 2019 is a one-day conference for everyone who works with words. The day features lots of talks (see below) and tickets include four talks and two breakout sessions.

The full schedule is right here:

09:00 - 09:45

REGISTRATION

09:45 - 09:50

OPENING REMARKS

David McGuire welcomes you and introduces our first speaker...

09:50 - 10:35

CONVERSION COPYWRITING

Details to be confirmed, but we're very excited to be bringing Joanna Wiebe from Canada to share her thoughts on copywriting. Joanna specialises in improving conversion rates.

10:40 - 11:25

BEHAVIOURAL BIASES

Talk details are TBC. Richard Shotton is the author of The Choice Factory, a book that explores 25 behavioural biases that influence why we buy.

11:30 - 12:05

COFFEE BREAK

12:10 - 13:00

BREAKOUT SESSION 1

There are 6 to choose from.

TWEAKING YOUR CONTENT FOR SEO

Make your digital copy and content search-engine friendly, without butchering your copy.

APPLYING BEHAVIOURAL INSIGHTS TO SUPERCHARGE YOUR COPY

Drawing on behavioural economics and psychology, we'll get inside reader's heads...

WHAT YOU CAN LEARN FROM THE MASTERS OF DIRECT RESPONSE

How can you infuse your copy with traditional techniques that still pack a punch?

SWIPES TO STRIPES - FROM BUMBLE TO ADIDAS

Ben Dudley shares the techniques he used on the Bumble dating app to try and find love for users, and how UX copy works at Adidas...

HOW CONVERSATIONAL COPY GOT AWKWARD

Wacky smoothie cartons. Over-familiar emails. Gag-cracking brunch menus. Has "conversational" copy talked itself out?

FROM ENGAGING TO INVISIBLE - MOVING FROM MARKETING TO CONTENT DESIGN

How does the work of a content designer differ from the marketer's role?

13:05 - 14:05

LUNCH

14:10 - 15:00

BREAKOUT SESSION 2

There are 6 to choose from.

TWEAKING YOUR CONTENT FOR SEO

Make your digital copy and content search-engine friendly, without butchering your copy.

APPLYING BEHAVIOURAL INSIGHTS TO SUPERCHARGE YOUR COPY

Drawing on behavioural economics and psychology, we'll get inside reader's heads...

WHAT YOU CAN LEARN FROM THE MASTERS OF DIRECT RESPONSE

How can you infuse your copy with traditional techniques that still pack a punch?

SWIPES TO STRIPES - FROM BUMBLE TO ADIDAS

Ben Dudley shares the techniques he used on the Bumble dating app to try and find love for users, and how UX copy works at Adidas...

HOW CONVERSATIONAL COPY GOT AWKWARD

Wacky smoothie cartons. Over-familiar emails. Gag-cracking brunch menus. Has "conversational" copy talked itself out?

FROM ENGAGING TO INVISIBLE - MOVING FROM MARKETING TO CONTENT DESIGN

How does the work of a content designer differ from the marketer's role?

15:05 - 15:40

COFFEE BREAK

15:45 - 16:30

UX COPYWRITING

Laura Parker explores UX copyriting, including what it means and how it compares to traditional copywriting. You will also learn how to work more effectively with designers.

16:30 - 17:15

SKIN IN THE GAME

Harry Kapur, head of writing at Velocity Partners, questions how you can write with the same conviction, context and insight as the clients you represent.

17:20 - 19:00

AFTER PARTY

Join us in the Barbican's beautiful conservatory for a drink or two. The first drink is on us.